How To Conduct A Service Line Competitor Analysis: Market Positioning For Competitive Advantage
Success in strategic planning and service line development requires a deep understanding of the other organizations that compete with you for consumers and payment. It is common to think about your competitors in terms of the “here and now”, but the bigger question is, who will you be competing with in the future, and what will be your organization’s competitive advantage?
In this session, our case study presenters will help you identify those those competitors for your key service lines and craft a market positioning for a sustainable future.
During this session, attendees will:
- Learn how to identify an organization’s competitive service lines
- Explore key strategies for building a profile of the competitive services
- Understand how profiles of competitor service lines can be used to identify competitive advantage and establish market positioning