Building A Stronger Brand & Reputation – Best Practice Brand Management: The 2024 OPEN MINDS Seminar
A brand is more than just visual appeal, it should serve as a key part of your organization’s growth strategy. When leveraged appropriately your brand captures the essence of your organization’s mission, voice, and values, enticing key stakeholders and organically driving business.
In this key seminar, OPEN MINDS Senior Associates will break down the intricacies of an effective brand strategy, offering insight on aligning your brand with long-term organizational goals, plus practical solutions for enhancing your brand to stay competitive in the market and meet stakeholders where they are.
- Learn how to use market research and competitive analysis to measure and examine your competitive brand advantage
- Examine strategies for transforming your ideal brand perception into a reality for consumers, staff, and stakeholders
- Explore strategies for reflecting your brand experience in your marketing collateral, services, and communications