Using Content Marketing To Build Your Brand & Drive Referrals
1.5 Course Hours
Regarding branding, social media, and messaging strategies, executive teams are polishing their marketing plans to reach consumers. Most consumers research provider organizations online before deciding where, when, and how they receive treatment and services. To get on top of the search, provider organizations are polishing up their digital marketing plans and influencing how they are represented online.
This session will cover:
- Using content to develop your organization’s digital brand presence
- Leveraging digital channels to reach consumers and key stakeholders
- Using data to analyze the success of a range of tactics to reach consumers