Telling Your Story To Inform Your ROI: The Diversus Health Case Study On Building Marketing Infrastructure
Marketing is more than shiny objects and bringing cookies. Now, to be marketing savvy, and remain competitive you need data. Understanding how to build the appropriate infrastructure as a part of your organizational strategy that helps inform your spend in an efficient and targeted manner. Incorporating a reputation management system, knowing which metrics you are collecting and utilizing, and being able to tell your story as an organization become the driving forces for a successful marketing infrastructure that will positively benefit your organization, and the individuals you serve.
In this session you will takeaway:
- What mechanisms you can use to compete
- The importance and strategy for incorporating marketing infrastructure in your organization
- Understanding how targeted marketing can have a positive impact on your bottom line