Is your marketing strategy showcasing the distinctive value your organization brings compared to competitors?
Developing a winning marketing strategy is essential for every health and human service organization. To be effective, marketing efforts should align with long-term organizational goals and strategically position your organization in the eyes of consumers, potential partners, health plans, and even your future workforce.
This seminar, tailored for executives of specialty provider organizations, offers skills to craft a robust yet adaptable marketing plan that is informed by in-depth market analysis.
Key takeaways include:
- Understand the new “North Stars” in specialty health care and the importance of strategic marketing for strengthening an organization’s bottom line
- Examine strategies for evaluating and aligning a marketing strategy with long-term organizational goals
- Learn strategies for leveraging marketing efforts to strategically position your organization’s unique value in the eyes of stakeholders