Marketing is more than shiny objects and bringing cookies. Now, to be marketing savvy, and remain competitive you need data. Understanding how to build the appropriate infrastructure as a part of your organizational strategy that helps inform your spend in an efficient and targeted manner. Incorporating a reputation management system, knowing which metrics you are collecting and utilizing, and being able to tell your story as an organization become the driving forces for a successful marketing infrastructure that will positively benefit your organization, and the individuals you serve.
In this session you will takeaway:
- What mechanisms you can use to compete
- The importance and strategy for incorporating marketing infrastructure in your organization
- Understanding how targeted marketing can have a positive impact on your bottom line