Pre-Institute Seminars


Join us the day before the institute for one of our pre-institute seminars. Pre-institute seminars will be held on Monday, June 5, 2017 at the Sheraton New Orleans Hotel.


Finding The Path To Marketing Success: An Executive Guide To Marketing Planning & Budgeting

Understanding the market is one thing and knowing what to do to respond to the market is another. As competition for contracts, referrals, revenue, and donations heats up, organizations in the field need well-developed marketing plans. Join this session for a look at best practices in building your organization’s marketing plan, including how to align your marketing plan with your strategic plan, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning.


How Effective Is Your Online Marketing Strategy? An Executive Guide To Digital Marketing & Social Media

Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (ranking, reputation, social media buzz, etc.) is more important than ever. Regardless of whether you are trying to draw in new consumers or build long-lasting relationships with existing consumers, your “online brand” (how you’re being perceived online) will be a determining factor in your success. Join us for this interactive session where we explore best practices in online consumer marketing and social media and hear from health and human service provider organizations doing it right.