Linda Leonard brings over 25 years of marketing experience to the OPEN MINDS team Ms. Leonard currently serves as a Senior Associate for the OPEN MINDS consulting department.
Prior to her role at OPEN MINDS, Ms. Leonard was the Senior Global Marketing Manager at Carlex, where she implemented fast paced, front end ‘innovation sprints’ responsible for identifying over 150 new concepts, including a unique, self-funded near-term opportunity with a projected first year forecast of $3M, and a total 5YR projected $18.5M. Additionally, she was responsible for the cultural transformation and development of the Carlex “Mission, Vision and Values”. She coached cross functional leaders while deploying several initiatives designed to dissolve work silos, inspire inventive thinking and improve employee engagement. Within less than a year, Ms. Leonard achieved a significant 18% reduction of cost associated with poor quality, and tracked a 44% YOY increase in employee engagement.
Prior to her time at Carlex, Ms. Leonard served as the Director, US Skin & Wound Management, Brand Strategy & Marketing for Cardinal Health, where she led the brand marketing team for the acute medical and consumer/patient segments During this time she turned around the Cardinal Health ‘Hospital Quality at Home’ initiative focusing on consumer-retail, LTC, direct to patient & e-commerce channels. She delivered marketing and content strategy for digital, social, mobile, to drive clinician, customer, caregiver and patient engagement. Through strategic marketing investments and leveraging internal resources, the business tracked from -$5M operating loss in FY16 to achieving financial profitability in FY18.
Ms. Leonard also served as the Brand Manager, Brand Strategy & Marketing for Cardinal Health, where she realigned strategic marketing plans surrounding the relaunch of Cardinal Health’s B2C product line, Hospital Quality at Home™; spanning 6 product segments, and over 160+ skus. This endeavor achieved the Good Housekeeping Seal of Approval™ for 28 products. Ms. Leonard also led tactical marketing work streams related to the development of clinical and patient messaging, preparation for retail including all levels of packaging, interactive merchandising and trade investment, and creation of a patient web site with detailed instructions for use.
Prior to her time at Cardinal Health, Ms. Leonard served as the Senior Product Manager at Evenflo, where she was a global business leader accountable for strategic development, financials, and implementation of key initiatives within five product categories – including strollers, travel systems, high-chairs, play yards, and soft carriers.
Ms. Leonard received her Bachelor of Arts in Communication and Marketing/Advertising Research from Cleveland State University.