Gaining The Competitive Edge: New Marketing & Web Strategies For The Digital First Era Of Health Care

Implementation Track Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters. It’s also a determining factor in your success with engaging payers, partners, funders, and staff recruits. Join us for this interactive session where we will explore best practices in evaluating and improving your organization’s online presence.