Gain A Competitive Advantage—Make The Most of Your Website

Your organization’s website can be the public face of your business with consumers, and during the pandemic the website as a “digital front door” has become even more important. The website should be a one-stop portal for patients to communicate with their provider, including helping them understand your organization’s services and mission, locate a doctor, make an appointment, understand payment capabilities, and, in general, come away with a good online experience. In this session we’ll discuss how a website can be more than just a functional necessity and become a marketing advantage. Join us for this illustrative session where we will explore best practices in evaluating and improving your organization’s website.