Fundraising In A Competitive, Social Media-Driven Environment: Strategies For Non-Profit Executives

Social media and online marketing has changed the definition of fundraising. Non-profit organizations are driving awareness, sharing their story, cultivating donor relationships, and opening up two-way communication with advocates in ways that were never before possible in the past. To be competitive, executives need to understand this new fundraising environment and build a new fundraising strategy to  expand relationships and reach new audiences with a creative and unique approach. In this session, we will explore:

• An overview of 21^st century fund development
• Strategies for successful fundraising in competitive market
• Case studies of successful approaches to fundraising in current health and human service market