Organizations that want to stand out from the crowd should first look at their brand and image through the eyes of their employees. That’s one of the key lessons learned by a comprehensive health and human services agency that embarked on a campaign to create a single company identity and culture across 17 states, 72 service lines, 27 websites, and 50 years of tradition. Join Clarvida (nee Pathways) to learn how a strategic re-branding initiative improved staff recruitment and retention, heightened employee satisfaction, and set the stage to launch their 2030 vision: doubling their community impact to 180,000 people served each year.
Attendees will learn:
- How and why to start a re-branding initiative with the end in mind
- Navigating the transition to a “single company culture” over multiple “mini-cultures”
- Practical guidance and lessons learned from creating a new company image