Building A Stronger Brand & Reputation – Best Practice Brand Management: The OPEN MINDS 2023 Seminar
2 Course Hours
Your brand is more than just a visual appeal – to be successful, it needs to capture the essence of your organization’s mission, voice, and values. Whether your organization is focusing on consumers seeking services, payers, or funders, your brand is a vital component of a successful growth strategy, helping your organization stand out from the competition and its ability to recruit top talent. The key is to place your brand’s purpose at the heart of your organization and services to create value among your employees, stakeholders, and consumers. Join OPEN MINDS for this in-depth seminar on branding strategy, analysis, and best practices.
Learn how to:
- Align your brand with organizational strategy
- Use market research and competitive analysis to measure and examine your competitive brand advantage
- Develop and rebrand to transform your ideal brand perception into a reality for consumers, staff, and stakeholders
- Reflect the brand experience in your marketing collateral, services, and communications