Finding The Path To Online Marketing Success: An OPEN MINDS Executive Seminar On Best Practices In Website & Social Media Marketing
Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters. It’s also a determining factor in your success with engaging payers, partners, funders and staff recruits. Join us for this interactive session where we will explore best practices in evaluating and improving your organization’s online presence.
Kristi Hamilton, MBA, CPPM
Senior Associate, OPEN MINDS
Kristi Hamilton, MBA, CPPM, brings over 20 years of experience in marketing and communications to the OPEN MINDS team. She currently serves as a Senior Associate where she supports OPEN MINDS clients with marketing assessment, brand development, and strategic planning. Her areas of expertise include organizational strategy, integrated marketing communications, change management communications and planning for launch or sunsetting of program and services.
Prior to joining OPEN MINDS, Ms. Hamilton served as Director of Marketing Communications for Guild Incorporated, a community-based provider of mental health services in St. Paul, Minnesota. In this role, she served on the organization’s leadership team contributing to strategic planning and business development initiatives while leading internal communications and strategic marketing to payers and consumers.
Previously, Ms. Hamilton was a freelance consultant working with social entrepreneurs and health and human services nonprofits to plan, implement and measure marketing communication initiatives.
She also brings many years of consumer marketing experience holding roles in sales and market planning, consumer relationship marketing and public relations within retail, publishing and financial services.
Ms. Hamilton earned her MBA from the Naveen Jindal School of Management at the University of Texas and her Bachelor’s degree in Marketing from Texas Tech University. She also obtained a Certified Professional Project Manager (CPPM) certification from University of St. Thomas.
Timothy Snyder, Jr.
Executive Vice President, OPEN MINDS
Timothy G. Snyder, Jr. brings a unique combination of marketing, business development, and online media expertise to OPEN MINDS. Since joining our team in 2008, Mr. Snyder has led over twenty strategic marketing and sales-focused projects, including comprehensive product launch initiatives, corporate re-branding/positioning projects, and website/online marketing programs for some of the largest and most influential pharmaceutical and technology organizations in the industry. In addition to his work in the consulting practice, Mr. Snyder currently oversees the marketing, public relations, and sales divisions of OPEN MINDS.
Prior to his current position, Mr. Snyder served as OPEN MINDS Vice President Of Marketing. During this time he was led the successful launch of multiple new product offerings, the re-design of the OPEN MINDS website, and the launch of PsychU.org – a free online community and resource center for professionals in the mental health community.
Mr. Snyder is a 2008 graduate of the AACSB Internationally accredited John L. Grove College of Business at Shippensburg University of Pennsylvania, where he earned a Bachelor’s Degree in both Marketing Communications and Business Management.