Executive Workshops


Join us before or after the institute for one of our can’t-miss executive workshops. Workshops will be held on Monday, June 5, 2017 at the Sheraton New Orleans Hotel.


Finding The Path To Marketing Success: An Executive Guide To Marketing Planning & Budgeting

Monday, June 5, 2017 | 1:00pm – 4:00pm

 

joent_large_originalUnderstanding the market is one thing and knowing what to do to respond to the market is another. As competition for contracts, referrals, revenue, and donations heats up, organizations in the field need well-developed marketing plans. But marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. Join this session for a look at best practices in building your organization’s marketing plan, including how to align your marketing plan with your strategic plan, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning.

Speaker: Joseph Naughton-Travers, Senior Associate, OPEN MINDS

 


How Effective Is Your Online Marketing Strategy? An Executive Guide To Digital Marketing & Social Media

Thursday, June 8, 2017 | 9:00am – 12:00pm

 

tim_snyderDeveloping the essential elements for an online marketing strategy in today’s health and human service field has gone from “cutting edge” to “essential.” Why? In the age of the internet, web-based channels are the easiest and most effective way to communicate with donors, payers, referral sources, consumers, potential employees, and community stakeholders. For most organizations, this means “best practice” use of both your website and social media. But for many executive teams in today’s marketplace, the “online” portion of marketing is minimized (or non-existent). If your organization falls in this group, it means you practically don’t exist on the world’s most commonly used channels for finding health care information. And if your organization does not exist (or has a minimal presence) in these key online channels, you’re consistently missing out on revenue-generating opportunities. In this workshop, we’ll discuss the steps you need to take to develop a fully fledged and functioning online marketing strategy. OPEN MINDS Executive Vice President Tim Snyder will explore best practices in online consumer marketing and social media, and we will hear from health and human service provider organizations doing it right.

Speaker: Timothy Snyder, Executive Vice President, OPEN MINDS